Experimentations
Design an A/B Test with Case Study from Trustworthy Online Controlled Experiments, the most Trustworthy Book about A/B Testing
Step-by-step to learn how to design experimentation even without real industry experience.
A/B Testing is a commonly used user experience research method to validate product strategy, ideas, and optimize performances. I have been hearing many people saying that it is not that hard to learn about data querying, nor that hard to gain analytics and business acumen, but without real industry experience in controlled experimentations, it is always hard to break into the field of online experimentations when you do not have experience directly related in the lean analytics field.
If I do not have the opportunity to work on A/B test projects, what shall I do now?
If you want to learn about how to design an A/B test or Online Controlled Experiment with a real case scenario, let’s take a look at the example from Trustworthy Online Controlled Experiments with detailed concepts on how to get your first experiment started. This book is written by experimentation leaders at Google, LinkedIn, and Microsoft. If you have taken…
